New Report Shows Four Out of Five Americans Online Visit Social Networks
In case you needed any more research to show the impact that social media has had on consumer media consumption patterns, here’s an article highlighting the point that four out of five Americans now...
View ArticleThe 3 Secrets of Great Pie-Growers
Well, they’re not exactly secrets. You’ll recall a couple weeks ago that we were discussing the fact that a panel at the Tickets.com Executive Summit turned into a good-natured food fight over the...
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Why Chocolate is better than Phantom?
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s...
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Under one umbrella.
A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a...
View ArticleThe values behind successful social media strategies
Over the past few years, I’ve had the privilege to watch firsthand the growth of the social media rage in the live entertainment space. A few years ago we monitored our clients’ tens of thousands of...
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The Streisand Effect
For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of...
View ArticleConnecting the social media dots through data
Tons of companies claim to offer advertising opportunities to target consumers based on their social media usage. Targeting consumers based on who their friends are, what they’ve shared or the...
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Does this “social media stuff” drive sales?
It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least...
View ArticleNY Giants tackle Twitter
I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction. The greatest team in the NFL, the NY Giants (yes, I’m biased), will be pulling in real-time...
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What’s holding social media back
Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it...
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